Rookie group ENHYPEN of BeLift Lab has been tearing through rookie records. Although only making their debut on November 30th, they are competing with and even outperforming many top groups. Their debut album, BORDER: DAY ONE, is now the album released by a 2020 rookie group with the biggest debut on Spotify, amassing over 2 million streams in only 15 hours.

Despite debuting on the very last day of November, ENHYPEN managed to rank as Hanteo’s 3rd highest-selling artist that month. All songs in the album ended up on the US iTunes Top 200. Also, BORDER: DAY ONE reached the #5 spot on Billboard Japan, topping artists such as Kai and NiziU. In short, ENHYPEN is a very successful rookie group that will be around for years to come.

Sources

@httpsunooksw. https://twitter.com/httpsunooksw/status/1334080158848880646?s=20 , 09/12/20

@enhypenstats_. https://twitter.com/enhypenstats_/status/1334020806402183169?s=20 , 09/12/20